In the heart of New York's bustling SoHo district, Dior has launched its newest fashion haven: The ABCDior pop-up store located at 109 Greene Street. This exclusive boutique celebrates the art of personalization, inviting fashion enthusiasts to infuse their unique identity into iconic Dior pieces, including Lady Dior bags, high heels J'Adior and monogrammed tote bags.

Unlike previous Dior pop-up stores, which often showcased themed collections, the ABCDior store takes a different approach. It serves as a blank canvas, emphasizing that personalization is about expressing your personal tastes and preferences through high fashion designs. The store's minimalist aesthetic, along with its carefully curated accessory selection, reminds shoppers that their Dior pieces can be as unique as their personalities.

The rise of personalization

Three years ago, Dior introduced its iconic Book Tote and quickly became a phenomenon. Celebrities and VIPs have been showing off personalized versions of this luxury accessory, leaving fashion enthusiasts eager to personalize their own accessories. The service was limited at first, but due to its popularity, Dior expanded its personalization service in its stores, allowing customers to truly make their Dior bag their own.

Quick look at the ABCDior pop-up

Located on peaceful Greene Street, next to the permanent Dior boutiques, the temporary ABCDior space is an intimate shopping experience. It provides a 360-degree view of personalized service, allowing potential buyers to not only explore options but also simulate a potential purchase.

Dive into personal style with ABCDior:

The temporary store is exclusively dedicated to the ABCDior service, celebrating the art of personal style. Shoppers can personalize a wide range of Dior products, including sneakers, makeup cases, handbags and the iconic J'Adior slingbacks. As you explore the store, the walls display a variety of bags to choose from, including Book Bags, Lady Diors Bags and Dior camp Bags in different sizes and prints, immersing customers in a world of bright created by ABCDior.

The highlight of the space is the large touch screen in the middle of the store. This innovative tool allows customers to turn their ideas into reality, providing a complete visualization of their personalized Dior product.

Endless customization possibilities

There are plenty of personalization options, with House motifs such as Dior Oblique and Toile de Jouy, as well as seasonal variations of the House logo. The available characters vary depending on the style selected, and customers can choose to write only lettering or combine it with symbols. The large Dior book bag offers the most space for personalization, while the Saddle and Lady Dior Bags allow for fewer characters. Shop sustainability and discover pre-loved luxury at Retag.