Hermès International is a French luxury manufacturer, sometimes referred to as Hermès or Hermès in Paris. It is consistently ranked as the most valuable luxury brand in the world by various evaluation and ranking surveys issued by major consulting companies. As a brand, Hermès enjoys an iconic position in the world of luxury. With a rich tradition, elaborate craftsmanship, attention to detail, and a combination of high levels of quality and professionalism throughout the manufacturing process, Hermès has established itself in a highly competitive and ruthless world of luxury.


According to the global brand valuation company Interbrand, Hermès was ranked 28th among the best global brands in 2020. The brand has a valuation of $ 18 billion, ranking 17th after Louis Vuitton with a valuation of $ 31.7 billion. The Hermès brand's current product range includes leather goods, lifestyle his accessories, furniture, perfumes, watches, jewelry, ready-to-wear and harnesses. The brand philosophy is deeply rooted in the "Quality" and "Refining" platforms. Exactly because of these principles, brands have always avoided mass production, assembly lines, and outsourcing. According to Hermès, every product that appears under the brand name should reflect the efforts of the craftsmen. According to current CEO Axel Dumas, the Hermès brand's main strength is its love of craftsmanship. All Hermès products are manufactured almost exclusively in the French atelier (Atelier Hermès), which emphasizes quality. The CEO and Creative Director believes that each product is completely handcrafted by only one craftsman. For example, silk scarves are made exclusively from silk produced on Hermès farms in Brazil.


The driving force behind the platform of quality and uniqueness is Hermès' strong desire to remain exclusive as a company. The aura of exclusivity is important to the company as it does not wish to present the brand and its products as mass luxury or premium luxury. The philosophy and goal has always been to remain 'ultra-premium luxury', something only a few can afford and not readily available. Hermès introduced 'patience' as a very powerful principle and factor in its strategy to achieve the highest quality in production. I can't wait to step into the store and head out with my Birkin bag. Instead, you have to order and wait months for it to be ready. This intense focus on in-house innovation has also helped Hermès find new avenues for brand growth and expand the brand's influence in the ultra-luxury segment.


Here are 6 Hermes bags for Fall/Winter 2022:


Kelly Sellier 20 en Desordre


Classic Kelly Sellier comes with a twist. It is fashionably structured and has exterior openings on both sides.


Another new addition to the collection resembles Kelly Danse and has non-detachable shoulder strap. It is crafted in etoupe smooth leather and comes in classic colors.


A rectangular shaped Kelly wallet looking bag much like the Kelly To Go.


A large leather zipper design is crafted in smoothest leather and bold classic colors.


A north-south mini rectangular shaped bag comes with a stylish handle.


Birkin 30 en Desorde


With a half flap set on the diagonal and an exterior pocket, the Birkin got a makeover.


Hermès is a super luxury success story. Due to limited distribution, exclusivity, and controlled marketing, the company as a whole and many of its product categories regularly post double-digit year-over-year growth rates.