Lyst, the fashion intelligence platform, publishes the quarterly Lyst Index, a deep dive into the world of fashion brands and products that are making waves. Lyst paints an accurate picture of the ever-changing fashion landscape by scrutinizing sales data, Google searches, and social media mentions on platforms like TikTok and Instagram. Take a look at Q1 2023 report to uncover the latest trends.

Prada turns heads

 The latest Lyst index has named Prada the most popular luxury brand for the second consecutive quarter. Prada's popularity is skyrocketing, with searches increasing by a whopping 22%. This increase is due in part to enthusiasm for new pocket bags and a successful collaboration with New Balance. Additionally, outstanding Paris Fashion Week shows featuring the likes of Emma Corrin, Zaya Wade, Mia Goth and Ethel Kane further cemented Prada's reign at the top.

Sibling success

In an interesting development, Prada's sister brand Miu Miu took the second place, marking its highest ranking since the Lyst index was introduced. Miu Miu's success is due to strong demand for pocket bags and a second collaboration with New Balance. The Paris Fashion Week show also attracted a lot of attention and contributed to the rise in popularity.

The dynamic world of fashion

The world of fashion is constantly changing, with brands emerging, products expanding rapidly, and new names emerging. Prada's continued dominance in the Lyst index reflects its continued appeal. But the industry is full of surprises, as evidenced by the always unpredictable fashion landscape. Whether you're a fashion lover or just looking for a new wardrobe item, Prada and Uniqlo's round crossbody bag should be at the top of your list. Cherish pre-loved luxury and upgrade your wardrobe with Retag.    

In today's fast-paced fashion industry, staying up to date is essential. Lyst's Q1 2023 report not only reinforces Prada's prominent position, but also highlights exciting developments and trends in the industry. Remember that in the world of fashion, staying one step ahead is the ultimate style statement.