YSL, which translates to Yves Saint Laurent, is a brand that was founded in 1961. This brand denotes luxury, dissent and timeless grace. Since the time this brand has been founded it has been the definition of fashion in the fashion world.

In the ever-changing world of global luxury markets, where trends come and go with the economic winds, there is one name that stands resilient and aspirational down the years: Hermès. While competitors have continuously adjusted to the new economic gales and ever-changing consumer demands, Hermès has weathered the storm, and in many cases, has seen healthful sales growth above most of its peers. What could be the key strategic pillars that underlie Hermès' exceptional resilience and incessant success in the highly competitive luxury arena?